“The unconscious will allow us to have only what we believe ourselves to deserve.” Dr David Hawkins

As @keithmpitts and I finish writing our photography business course that will be coming out in July, I included this quote because it really resonated with me.

Years and years of being part of the photography community, myself doubting value at times, constantly justifying pricing, imposter syndrome and all the other concerns that filled my mind over the years took forever to realize what was at the core of the varying levels of success that I saw amongst ourselves and also both really good and not so good photographers.

What was it? I just could never put my finger on it. I could give someone the golden ticket, the entire roadmap, the exact way to have a successful business but it didn’t work, or didn’t work to the degree I thought they were capable of.

I finally realized when working on this course that this quote summed it up – these words and what they mean became my starting point.

I can instruct photographers what to do and how to do it, but this common underlying thought that almost every photographer I talk to has to some degree – is the root cause of the limitations in their business – the lack of belief in what is possible for them.

We can transform our business only as much as we believe we can.

I know many of us don’t want to hear this. We want to assume our business isn’t working the way we want it to because of some other circumstance unrelated to us.

But the hard reality is – we determine through our thoughts about ourselves, our underlying beliefs about what we deserve as to what our threshold is for success.

And the hard part, we don’t even realize it.

In our soon to be released course, we have several really interesting and I think potentially groundbreaking modules.

But the premise of this quote is at the core of the entire course.

Can not wait to share it with you.

We start here. Believing in ourselves. (and letting go of the limiting beliefs that have held us back!)