Harnessing the Power of Your Brain for Business Success

In this episode, Melissa discusses the importance of building trust in yourself to achieve a business and life you love. She explains how understanding and retraining the brain, particularly the conflict between the prefrontal cortex and the primitive brain, is crucial for overcoming self-sabotaging behaviors.  

Melissa introduces the concept of the Motivational Triad and how shifting it can lead to more beneficial outcomes. 

They also share information about their upcoming six-week group coaching program designed to help you achieve your business goals. 

00:00 Introduction: Building Trust in Yourself

00:36 Meet Keith and Melissa

00:52 Understanding the Brain and Mindset

01:31 The Conflict Between the Prefrontal Cortex and Primitive Brain

04:10 The Motivational Triad

05:24 Planning and Taking Control

06:22 Conclusion and Upcoming Coaching Program

Definitions
Prefrontal Cortex: One part of the brain, the prefrontal cortex, is what truly makes us human. We use the prefrontal cortex to think about our thinking, make decisions, and plan ahead. The prefrontal cortex is reflective. It ponders. It considers. It isn’t reactionary and instinctive like the lower brain, also known as the reptilian brain or the primitive brain.

Primitive Brain / Lower Brain / Reptilian Brain: Because the lower brain likes to be efficient, it is in charge of a lot of our basic functions that keep us alive and instinctive type behaviors like fight or flight and since it doesn’t argue logic with you it doesn’t object to you doing things that aren’t always in your best interest like skipping the gym, sitting on the couch, binging your favorite show instead of attacking that to do list. It helps keep you in your comfort zone and keeps you safe from trying new things that might scare you.

Motivational Triad: a simple definition is that our lower brain is always seeking pleasure, avoiding pain, and reducing effort. To put it simply, it is our basic instincts.

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