In the very, very beginning, the most basic concept of self coaching is recognizing your thoughts.
Coaching is a way for you to get from where you are now to where you want to be.
Decide what you want, commit to it.
In order for your life to evolve, you have to change your thoughts. And the first way to change your thoughts is to start realizing what you are thinking.
Self coaching is used as an instrument to view your mind. We look at our thoughts and see the results they are having on our lives.
If there was nothing in your way, how would you want to live?